5 Smart Strategies for Tempering Stress in Sales

Feeling stressed impacts your productivity and can have a negative effect on relationships with customers and co-workers. Below are five easy-to-implement ideas to help salespeople cope with stress.


Establish a goal for each call or email

Setting a goal allows you to save time and increase productivity. A goal can be connecting with a decision maker, scheduling a meeting, or closing a deal. Establishing a clear objective also helps you anticipate any questions and prepare accordingly.

Make an Effective To-Do List

To-do lists can be useful, but they can also be overwhelming. Experts recommend keeping a daily to-do list of three to five activities that will have the most impact. Fewer items allow for a sense of accomplishment, and a greater ability to focus. Maintain a separate list of long and medium-term tasks to fill your daily to-dos.

Don’t Neglect New Business Development

Keeping current clients happy and persuading them to buy deeper into the product line can be a full-time job in and of itself. But it’s equally important to maintain a pipeline of new business opportunities. Allocate an hour or two each week to follow up on prospects, your future self will thank you.

Schedule Time for Stress-reduction

The human brain isn’t designed for hours of constant focus. Periodic breaks throughout the day can help you be more productive and reduce stress.

  • Twice per day, spend 15 minutes meditating, listening to music, or talking to a friend. Studies have shown a short break can increase your productivity and ability to handle complex tasks by 13 percent.     
  • Make healthy food choices. A sugary breakfast inevitably means a sugar crash; caffeine causes similar ups and downs. Limit yourself to three cups of coffee or one soda per day, and choose healthy, whole foods to give you sustained energy.
  • Make time to exercise, even if it’s just taking a walk with a client or co-worker.

Don’t Let Stress Control Your Day

Working in sales can be frustrating. A deal falls through, a product goes on backorder, or you get bad news from a customer. In times like these, stress can redline.

When this happens, take a breath and remember that bad times can’t last forever. Ask yourself, “Will this matter a year from now?” Treat mistakes as learning opportunities and don’t dwell on negative events from the past.

Timber Products Company works hard to support our distributor partners and make their jobs as stress-free as possible. In addition to handling odd combination requests from customers and quick turnarounds on samples, Timber Products Company provides support for sales and customer service staff. Learn more about the benefits Timber Products Company offers its distributor partners.

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