Timber Products Company attended the Architectural Woodworking Institute (AWI) Annual Convention for the first time this year. “It was a change of pace from many of the fast-paced trade shows we normally attend,” said Lori Burke, Product Specialist for the Spectrum Division. “Beyond giving us a chance to showcase our product, it also let us learn valuable insights into our end users.”
Timber Products had a tabletop display featuring its line of architectural plywood made from exotic veneers—a new product line out of the Spectrum division. “We drew in a lot of people with those panels because they’re quite unique and beautiful,” said Burke. Bob Brown, the Director of Sales – Composite Panels, brought along his Apex display, and it was a hit. Specifically, there was increased interest in the fire-rated Apex line from various store-front display makers.
The attendees were varied, from high-end cabinet makers to companies that make acoustic panels and woodworking for hotels. Speaking directly with these customers instead of through the traditional distribution channel allowed Timber Products to open a dialog that was previously overlooked. “It was fun to be able to meet the end users,” said Burke.
All in all, the AWI conference was a rousing success, and Timber Products Company looks forward to the possibility of attending again next year.