Architectural Woodworking Institute (AWI) 64th Annual Convention Recap

Timber Products Company attended the Architectural Woodworking Institute (AWI) Annual Convention for the first time this year. “It was a change of pace from many of the fast-paced trade shows we normally attend,” said Lori Burke, Product Specialist for the Spectrum Division. “Beyond giving us a chance to showcase our product, it also let us learn valuable insights into our end users.”

Timber products at awi

Timber Products had a tabletop display featuring its line of architectural plywood made from exotic veneers—a new product line out of the Spectrum division. “We drew in a lot of people with those panels because they’re quite unique and beautiful,” said Burke. Bob Brown, the Director of Sales – Composite Panels, brought along his Apex display, and it was a hit. Specifically, there was increased interest in the fire-rated Apex line from various store-front display makers.

The attendees were varied, from high-end cabinet makers to companies that make acoustic panels and woodworking for hotels. Speaking directly with these customers instead of through the traditional distribution channel allowed Timber Products to open a dialog that was previously overlooked. “It was fun to be able to meet the end users,” said Burke.

All in all, the AWI conference was a rousing success, and Timber Products Company looks forward to the possibility of attending again next year.

Related Blog Posts

  • Cnc machine
    Equipment Spotlight: Spectrum’s New CNC Router

    Timber Products’ Spectrum Division has invested in a new CNC router to help give its distributors even more options for supporting their cabinetry shop customers.

    Read More
  • Wood in the workplace
    Building Productivity with Wood in the Workplace

    There are major, proven health benefits to interacting with nature, but it turns out that simply being exposed to natural materials holds powerful productivity advantages.

    Read More
  • Drawers
    What’s in Your Drawers?

    When it comes to choosing panels for drawer sides and cabinet making, original equipment manufacturers (OEMs) have plenty of options.

    Read More
  • Veneers
    Our Favorite Exotic Veneers

    Demand for exotic wood continues to grow as consumers seek new ways to give their home interiors and offices a unique look. Exotic woods combine the natural beauty of wood with a touch of individual style, for a look that is both eye-catching and timeless.

    Read More

Comments